Role: UX designer
Client: Leroy Merlin
LEROYMERLIN has created a new full responsive version of the institutional and E-commerce website. The goal was to improve the User Experience and User Interface to reaffirm their position within the market operating in large-scale distribution (specialised in DIY). The website has been designed and developed for desktops, tablets and smartphones.
1. Redesign of full responsive corporate website and E-commerce,
2. Improve the User Experience and User Interface to reaffirm its position within the market operating in large retailers with a focus on ROPO (Research Online, Purchase Offline).
3. Various presentations in front of stakeholders to show progress and explain design choices/concepts.
The overall project, on top of designing a new interface for both final users and store employees, was to involve all departments from Leroy Merlin Italy to obtain a unified website and identity. This created internal problems regarding processes that were well established and not flexible to change.
Part of my job was to convince managers and top-level executives on our design choices. We took great care to always show the bigger picture and how every decision that was taken was meant to serve as a benefit for the whole organisation.
My past experience while studying Business Management in Barcelona has always helped me understand businesses better and in particular to identify what were their real needs behind their requests.
The result was not only a new website for final user to research products and buy online or offline, but also a tool to help employees offer a better experience to on-site clients. This involved workshops with store employees and managers, testing during design phases and then training employees before launch of the website.
Site map (blurred to protect confidentiality)
Wireframes with documented functionalities (blurred to protect confidentiality)